If one is interested in the vast variety of ways to make money online, there will be a point when the future marketer comes across various “pre packaged” products.
The question here is whether such products, whether it be software, training courses or “systems” is really worth it.
This is the more important seeing that many people who look for alternative income streams do not necessarily have the experience to evaluate such products (example: such products from clickbank). All they have will be the vendor pages and descriptions – it’s basically a shot in the dark and often not more than blind belief what such a vendor page claims.
As an experienced marketer with years in the field, I can confirm that a big chunk of the available products are not worth the money they are offered for. Entirely in contrast to this, marketing expenditures are on the rise – leading to assume that more and more products would be of low quality while only a few gems might be found.
What can the average person do to evaluate marketing and money making products before a purchase?
The rule is quite simple, but it works surprisingly reliable.
Trust your gut instincts and use common sense.
In the real world, this translates to simply evaluate someone’s offer, website, flyer etc. whether what is promised sounds actually “to good to be true”. In 99% of cases if that impression would come up, be assured you will be right with your concerns and doubts.
Many vendors from online market places, namely clickbank or similar venues make it a habit to intelligently “disguise” what the product actually is, without giving details or explaining methods at all. They use merely big, bold headlines pointing out all the benefits while leaving the prospective buyer of the product or “system” entirely in the dark about the product itself.
Why is that – is it that such a vendor might maybe have something to hide?
If it is difficult to actually get an idea about the Modus Operandi about a system which claims to “make money” – caution is advised. Here the same principle would apply to as if someone is active on the stock market, investing a sum of money into a company.
Obviously, the investor would want to know specifics of the company to get an idea whether the investment ultimately will pay off. It is hardly the case that someone would invest into a company entirely on promises alone or “hype” which is entirely unsubstantiated.
The same principle is true for internet marketing.
The problem here is that vendors are extremely skilled in wording, disguising and making a sub-par product appear as superior and worth the cost. There is a reason those people are called “marketers”. Whether their words are actually just in regards to the actual product is an entirely different story.
In 99% of cases, the marketing serves only to conceal sub-par products.
About buckley elliot
Hi All! After co-founding 2 major internet marketing companies, I have recently returned to my passion of writing and blogging! I'm always willing to share my latest marketing insights on this blog :)