If you’re marketing your business online, then it’s important that you’re using email marketing.
Email marketing is one of the best ways ever to keep in contact with your prospective customers and your current customers. Obtaining a lead for your business takes a lot of money and a lot of time investment for each one. Therefore once you’ve obtained a lead, you certainly don’t want to let that lead go. You want to be able to contact them over and over again.
Where the old ways of marketing made that quite difficult and extremely expensive through direct mail, email marketing takes that to a whole new level. First off it’s faster, meaning that instead of waiting months for your data calculations (sales, conversions, refunds, etc.)…you can have this data within a matter of days. In other words, you can see exactly what your results are fast!
It’s also way less expensive, almost to a point where comparably you could almost call email marketing free (you only need to pay for the email marketing software).
With all that being said, when using email marketing, there’s plenty to get wrong. Therefore, I’m going to give you…
3 Tips That Will Help Give You a Jump Start With Your Email Marketing Campaigns…
Tip #1: Make Your Emails Personal…
One of the biggest mistakes that companies make when utilizing email marketing is that they try too hard to be formal. They try so hard to sound like a big company, that they turn off their email recipients right off the bat.
Emails are personal. When you email someone, either a friend, a co-worker, or even a customer service department of a company to complain or ask a question, you make that email sound as though you’re speaking right to that one person don’t you? Why? Because just 1 person will be reading that email!
So when you write an email to your email marketing list, don’t write as though you’re talking to a group. Write as though you’re speaking to one person. The more your email sounds personal, the better relationship you’ll create with your list, and therefore they’ll be more responsive.
Tip #2: Don’t Be a One-Shot and You’re Out Type of Email Marketer…
The beauty of email marketing is that it’s so cheap. Once you’ve obtained your lead, and they’re in your funnel, you’ve got a never ending opportunity to contact them…and you’ve got their permission.
Most marketers are still making this huge mistake. They’ll write one email to their new subscribers and that’s it. Or every now and then they’ll send their list an email message, only when they’re trying to sell them something.
That’s no way to create a relationship with your email marketing list.
If you’re a salesperson, and someone walks into your place of business, you don’t just suddenly walk up to them and ask if they’re ready to make a purchase do you? So why would you do that through an email?
You’ve got to start out creating a relationship with your list so that they begin to feel a connection with you. To do that, you can’t just send a one-off message and be done with it all. You’ve got to send out multiple messages. Even better, send out multiple messages for each campaign!
Don’t be afraid to be entertaining along as well informal (giving valuable information regarding your product, or service.) Doing so will make them like you even more, and show them that you’re truly looking to add value to them. They’ll see it as a friend sending a helpful message, rather than you doing email marketing.
Tip #3: Use Strong Email Marketing Software (Specifically One That Gives You Good Analytics)…
One of the things that you want to be sure to have in marketing, are strong tools. Any mechanic will tell you that their livelihood depends on the tools that they own. So does yours.
You’ll need an email provider that allows you to set up auto responders, as well as send broadcasts. You’ll also want to be certain that you have good tracking analytics, so that you know what’s working with your email marketing.
As with anything, some email services are better than others. If you’d like to see a review of an email marketing service that we picked apart;
About buckley elliot
Hi All! After co-founding 2 major internet marketing companies, I have recently returned to my passion of writing and blogging! I'm always willing to share my latest marketing insights on this blog :)